Creative // Art Director
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Creative // Art Director
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As a “wet baked bread,” Vogel’s is unlike anything else on the bread market, and as all Kiwis know, it comes with some unique challenges. Most toasters need to put Vogel’s down at least twice to achieve the perfect toast. As a result, Vogel’s gets burned more than most.
To finally begin to address this age old problem, Vogel’s partnered with The Warehouse Group, one of New Zealand’s largest retailers, and tested every one of their toasters to certify the optimal Vogel’s toasting method for each and every model.
Across all 89 Warehouse stores, toasters on shelves were badged with their bespoke Vogel’s certifications, so no matter which toaster Kiwis taok home, they could achieve the perfect Vogel’s slice every single time.