Creative // Art Director
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Creative // Art Director
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Since arriving in Australia in 1956, Panadol has earned its place as the country's most trusted pain relief brand.
To celebrate the brands 70th birthday, we set out on a mission to put a mirror up to Australia, and show how Panadol has backed Aussies to push through pain
and get on with living their unique way of life.
Working with acclaimed Australian director Michael Gupta, we created a mixed media style suite of films and social assets that capture the rich tapestry
of modern life in Australia.
60” Film
30” Film
15” Film
15” Film